Shooting the IWC Schaffhausen store at Yorkdale Mall

Shooting the IWC Schaffhausen store at Yorkdale Mall

In late June, I had the pleasure the photograph the IWC Schaffhausen store at the Yorkdale Shopping Centre in Toronto. I always love shooting luxury brand stores as they have a stunning attention to detail. Everything needs to look perfect for the photoshoot and the staff makes sure of it. It makes my work a lot easier!

The two exteriors shots are straight-on elevations. There was a lot of post-processing work as the white balances between the interior and the exterior were quite different. An ad display and a skylight also made bad reflections that had to be dealt with.

IWC Schaffhausen - Toronto, ON
IWC Schaffhausen - Toronto, ON
The interior shots were pretty straight forward to shoot. Everything looks so great in the store that it was hard to take a bad shot. IWConly wanted wider shots, showing most of the store, and no detail shots.
IWC Schaffhausen - Toronto, ON
IWC Schaffhausen - Toronto, ON

IWC had very specific instructions for the post-processing. They sent me a PDF file with things circled and instructions on what to remove, change, correct. For example, they were a lot of reflections on the wood that needed to be removed.

IWC Schaffhausen - Toronto, ONIWC Schaffhausen - Toronto, ON

This is the kind of photoshoot that I love and I definitely want to expand my retail portfolio to get more jobs like this. I hope you enjoyed the images!!

Add Comment

Leave a comment

Chicago-Screenshot-01

Subscribe to receive exclusive content and the "Chicago – Between Air & Water" eBook for free!